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ASIC issues guidance memo on prop firm marketing claims
April 14, 2026 · By Sara Lindqvist
ASIC's guidance focuses on payout statistics, performance claims, and the use of influencer marketing channels.
The Australian Securities and Investments Commission has issued a formal guidance memo addressing marketing practices by proprietary trading firms targeting Australian residents.
The memo focuses on the substantiation of payout statistics, the presentation of historical performance, and the use of paid influencer channels.
ASIC stopped short of new rule-making, but signaled that enforcement action remains on the table for operators making unsubstantiated claims.