Estimated regulated-industry mix
Abjeth is a performance marketing agency based in Calicut, India, helping online casinos and other performance advertisers acquire players and improve campaign efficiency across paid media channels. Its team combines expertise in media buying, server-side tracking, attribution, analytics, creative testing, and player-lifetime-value optimization to support campaigns from launch through ongoing scaling.
Abijith TK is the founder and performance lead at Abjeth. He brings more than a decade of experience across SEO, paid media, agency account management, and iGaming player acquisition, with a focus on scaling performance marketing programs for online casino operators.
Pricing for this service isn't published. Please contact Abjeth with your specific needs and scope to receive a tailored quote.
Multi-channel acquisition management across intent, discovery, remarketing, native, push and programmatic traffic sources.
Pricing may vary by scope, market, media spend, and third-party costs. Data was sourced from public materials or confirmed by the vendor.
The operator needed to scale within strict gambling-advertising policies while keeping registration and FTD costs profitable.
The case study reports L49.494M revenue on L2,155,030 spend, 41,245 FTDs and 22.97x ROAS.
Brand, generic and competitor keywords were mixed; duplicate conversions and last-click bias distorted ROI; cross-channel and LTV visibility were limited.
The case study reports 84% more conversions, 38% lower new-customer CPA, no overall budget increase and branded spend reduced from 42% to 19%.
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