PlayZuzu needed to validate its Rise & Hustle app in Nigeria by generating 30,000 free-to-play sign-ups in eight days at less than $0.40 per acquisition.
The campaign exceeded the sign-up target and created a repeatable launch model for regional expansion.
- Conversions
- 32,000
- Visits
- 2.54M
- Average CPA
- $0.39
- Media spend
- Under $13,000



