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Karina Todorova

Karina Todorova

Fractional iGaming CRM leader for US sweepstakes, casino lifecycle, promotions, retention, LTV, conversion, and AI workflows.

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Fractional iGaming CRM leader for US sweepstakes, casino lifecycle, promotions, retention, LTV, conversion, and AI workflows.

Karina Todorova is an independent CRM and lifecycle consultant working exclusively with iGaming and US sweepstakes operators. Her services cover CRM launches, audits, lifecycle design, segmentation, promotions, first-purchase conversion, VIP and loyalty, reactivation, testing, fractional leadership, product and BI alignment, vendor and tooling advice, and AI workflows for CRM operations.
Min project size
$4,500/month
Employees
1–10
Locations
Sotogrande, Spain
Estimated Business Mix by Industry

Estimated regulated-industry mix

100%
Total
  • iGaming100%
Primary focus: iGaming
Verified in:iGaming

Meet the Team

Karina Todorova is an independent CRM and lifecycle consultant working exclusively with iGaming and US sweepstakes operators. Her services cover CRM launches, audits, lifecycle design, segmentation, promotions, first-purchase conversion, VIP and loyalty, reactivation, testing, fractional leadership, product and BI alignment, vendor and tooling advice, and AI workflows for CRM operations. The company is headquartered in Sotogrande, Spain. Its team brings together expertise in CRM Audit, Lifecycle Strategy, Segmentation, Promotions, Promotions Compliance, and Conversion to support campaigns from strategy and launch through measurement, optimization, and growth.

KT
Karina Todorova
Fractional Head of CRM & CRM / AI Workflow Consultant

Independent consultant specializing in iGaming and US sweepstakes CRM, lifecycle, promotions, retention, player LTV, conversion, and automation.

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Pricing Snapshot

Starting price
Contact for pricing
Pricing model
Fixed project / monthly retainer / fixed strategy intensive
Pricing details

Pricing for this service isn't published. Please contact Karina Todorova with your specific needs and scope to receive a tailored quote.

Service
CRM Audit & Revenue Gap Analysis
US sweepstakes casinosOnline casinosCRMLifecycleRetention

Audit of journeys, segmentation, promotion performance, first-purchase conversion, retention, and revenue leakage.

  • Journey audit
  • Segmentation
  • Promotions
  • Revenue leaks
  • Priority actions
Typical timeline: Custom scope
Availability: Custom quote required
CRM Audit
Fractional Leadership
CRM Operations
CRM Technology

Pricing may vary by scope, market, media spend, and third-party costs. Data was sourced from public materials or confirmed by the vendor.

Case Studies

Selected engagements from Karina Todorova
igaming
CRM & Promotions Engine Build for a US Sweepstakes Casino Launch
Challenge

Launch without an existing CRM structure, lifecycle journeys, segmentation, promotions logic, or cross-functional alignment.

Result

The operator launched with a fully operational CRM, 15+ automated journeys, structured compliant promotions, first-purchase conversion above industry benchmarks, and a foundation designed to scale beyond 100,000 players.

Automated journeys
15+
Scale-ready player base
100K+
CRM status at launch
Fully operational
Client
Confidential
Duration: Pre-launch implementation
igaming
CRM Overhaul & Conversion Optimisation for a US Sweepstakes Casino
Challenge

An active CRM setup had low first-time depositor conversion, inconsistent onboarding, weak segmentation, reactive campaigns, and promotions without a clear lifecycle structure.

Result

The consultant reports a 25% improvement in first-time depositor conversion, a clear lifecycle framework, improved early retention and engagement, and more efficient promotions.

FTD conversion improvement
+25%
Lifecycle framework
Implemented
Promotions
More efficient
Client
Confidential
igaming
Fractional Head of CRM for a Scaling US Sweepstakes Casino
Challenge

CRM was becoming a bottleneck because ownership, lifecycle strategy, team alignment, prioritization, and revenue focus were fragmented.

Result

The operator moved from fragmented execution to structured CRM leadership, an implemented lifecycle strategy, aligned teams, revenue-driven priorities, and a scalable operating system.

Operating model
Execution channel to growth function
Lifecycle strategy
Implemented
Team alignment
Product, marketing, BI and CRM
Client
Confidential

Categories

Dev & Build ServicesLicensing & ComplianceMarketing Agencies
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