iGaming publishing, semantic SEO and regulated betting-comparison expertise.
Estimated regulated-industry mix
M and B Marketing operates sports-betting comparison properties in the United Kingdom and France while providing specialist SEO, content and web-entity consulting for iGaming businesses. The company is headquartered in Paris, France. Its team brings together expertise in Sports Betting, iGaming Editorial, Production, iGaming SEO, Semantic SEO, and Technical SEO to support campaigns from strategy and launch through measurement, optimization, and growth.
Mike Lovatt founded M & B Marketing and leads its iGaming publishing, content and semantic-search strategy.
Pricing is tailored to scope, markets, channels, deliverables and engagement model.
Owned comparison platforms for regulated betting markets.
Pricing is tailored to scope, markets, channels, deliverables and engagement model.
Pricing may vary by scope, market, media spend, and third-party costs. Data was sourced from public materials or confirmed by the vendor.
The acquired platform covered a limited group of bookmakers and required a broader editorial and compliance framework for the UK market.
Bookmaker coverage expanded from six operators to more than 40 reviewed UKGC-licensed operators.
French users required a locally relevant and transparent comparison platform for regulated betting operators.
OTBB France launched in March 2026 as a methodology-led comparison platform for French users.
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