Ruby Digital

Ruby Digital

Performance marketing, SEO and paid acquisition for iGaming and complex digital businesses.

Performance marketing, SEO and paid acquisition for iGaming and complex digital businesses.

Ruby Digital provides SEO, GEO, Google Ads, paid social, programmatic advertising, social media, email, account-based marketing, fractional marketing leadership, websites, hosting, maintenance and integrated strategy.
Min project size
Custom quote required
Employees
51–200
Locations
South Africa
Year founded
Founded 2011
Estimated Business Mix by Industry

Estimated regulated-industry mix

100%
Total
  • iGaming30%
  • Crypto & Digital Assets5%
  • Other65%
Primary focus: Other
Verified in:iGamingCrypto & Digital Assets

Meet the Team

Ruby Digital provides SEO, GEO, Google Ads, paid social, programmatic advertising, social media, email, account-based marketing, fractional marketing leadership, websites, hosting, maintenance and integrated strategy. The company is headquartered in South Africa. Its team brings together expertise in SEO Strategy, Technical SEO, Content SEO, Generative Search, Paid Search, and Paid Social to support campaigns from strategy and launch through measurement, optimization, and growth.

JL
Justin Lester
Founder and Chief Executive Officer

Founded Ruby Digital and leads the wider Ruby Group's strategy and growth.

EG
Ebert Grobler
Co-Founder and Group Chief Operating Officer

Leads operating systems, delivery innovation and international scale.

FH
Francois Herbst
Co-Founder and Group Chief Financial Officer

Leads financial strategy, scale and group-level commercial planning.

HM
Hugh Mitchell
Head of Performance

Leads performance-marketing strategy and campaign execution.

Interested in Ruby Digital? Have a question?
Send Ruby Digital a message about your project and get answers directly.

Pricing Snapshot

Starting price
Contact for pricing
Pricing model
Contact for pricing
Pricing details

No binding public price was located.

Service
Performance SEO Strategy
Performance SEO

Organic-search strategy tied to visibility, qualified traffic and revenue goals.

  • Research
  • Keyword strategy
  • Technical priorities
  • Content roadmap
  • Authority plan
  • KPIs
Typical timeline: Custom scope
Availability: Custom quote required

No binding public price was located.

SEO Strategy
Technical SEO
Content SEO
Generative Search

Pricing may vary by scope, market, media spend, and third-party costs. Data was sourced from public materials or confirmed by the vendor.

Case Studies

Selected engagements from Ruby Digital
igaming
Anonymous South African Online Betting and Gaming Platform
Google Ads Growth for a South African Betting Platform
Challenge

The operator wanted to add Google Ads as an acquisition channel but first needed to meet gambling-advertising requirements and secure platform approval.

Result

During the three-month focus period, first-time deposits, total deposits and registrations all increased.

First-time deposit increase
71.75%
Deposit increase
49.81%
Registration increase
7.46%
Focus period
3 months
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Ruby Digital
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