A multi-brand operator active in Ontario and New Jersey had approximately €120 million in annual GGR but inefficient promotional spend and elevated VIP churn.
The company reports a 480-basis-point EBITDA improvement worth €5.76 million annualized, VIP churn falling from 17% to 4.1%, bonus-to-GGR declining from 28% to 18.2%, and payback in 3.6 months.
- EBITDA improvement
- +480 bps / €5.76M annualized
- VIP churn
- 17% to 4.1%
- Bonus-to-GGR
- 28% to 18.2%
- Payback period
- 3.6 months



