The foundation needed new channels, disciplined testing and better coordination across marketing teams.
Sui's head of brand states that Thirdwave created momentum, reduced operating burden and elevated marketing rigor.

Estimated regulated-industry mix
Thirdwave combines paid-media strategy, creative development, conversion funnels, wallet intelligence, on-chain audience segmentation, campaign analytics and privacy-safe audience activation across major advertising platforms. The company is headquartered in Remote-first. Its team brings together expertise in Paid Acquisition, Meta Advertising, Search Advertising, TikTok Advertising, Creative Development, and Conversion Funnels to support campaigns from strategy and launch through measurement, optimization, and growth.
Co-founded Thirdwave after leading mobile advertising and growth initiatives at Facebook and other technology companies.
Leads Thirdwave's wallet-aware advertising and growth-marketing business.
Leads growth strategy and customer acquisition programs.
Leads core engineering supporting wallet intelligence and advertising infrastructure.
Supports company and delivery operations.
Supports commercial relationships and business development.
No binding public price was located.
Managed paid-media campaigns across Meta, Google, TikTok and emerging platforms.
No binding public price was located.
Pricing may vary by scope, market, media spend, and third-party costs. Data was sourced from public materials or confirmed by the vendor.
The foundation needed new channels, disciplined testing and better coordination across marketing teams.
Sui's head of brand states that Thirdwave created momentum, reduced operating burden and elevated marketing rigor.
The gaming business needed to distinguish valuable users from bots and low-quality activity.
The published partnership describes using wallet metrics to improve targeting and retention decisions.
The project needed experienced operators to launch and scale growth campaigns.
The named testimonial describes Thirdwave as experienced professionals who delivered results.

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